Ephemera, literally, refers to something that lasts throughout the day, or, the "minor transient documents of everyday life" However many entries seek to provide a better definition of ephemera, since they include manuscript and printed matter (football programmes, envelopes, ballot papers) records (newspapers, cigarette cards, seed packets, ration papers) items designed to be thrown away (bus tickets, paper bags, cheese labels, beer mats) or kept (bookmarks, share certificates, playing cards, board games). This book is intended for social historians, reference librarians, students of printing and graphic design and for collectors of ephemera who take a broader view of materials than their own specialist field.