Homing in on French packaging specialist P'Référence, L'impact du pack offers readers the chance to discover this aspect of graphic design. As daily users of products with highly developed packagings, we rarely give them a second thought. Yet their familiar appearance belies an expertise and creativity which receive scant media coverage. This expertise and creativity are the focus of L'impact du pack, which investigates the issues and codes specific to packaging. Every aspect of packaging is surveyed, from its relationship with the brand identity it represents to the environmental challenges it poses. Featuring photographic reports, profiles and the reflections of specialists such as Gérard Caron, Jean-Charles Gaté and Fabrice Peltier, this study considers the origins and purposes of packaging, placing the discipline in its economic and cultural context and reminding us that it revolves entirely around observation and the message conveyed to the consumer. To conclude this probe into the world of products and their appearance, L'impact du pack proposes an overview of packaging as an aesthetic, social, cultural and economic phenomenon in today's landscape.
(0 Comentarios)
