A tribute to the intuition of a country acknowledged as a producer of some of the world's most sophisticated beauty products
Italian Beauty is a story devoted to Italian cosmetics. It is a spectacular journey through two millennia of history, from cosmetics' millenary origins to its contemporary forms.
Discover the key players and the evolution of the 'culture of beauty' so deeply-rooted in Italy, from the hedonistic legacy of Rome to the traditions of medicinal herbs, from the experiments with alchemy during the Renaissance to the industriousness of the late nineteenth century and the boom of leading beauty-product industrialists. The legacy of generations which is expressed today in the form of a constellation of brands able to blend the glamour of perfume associated with fashion houses with the most sophisticated skin-care technologies and an extraordinary sense of color, all of which makes Italian make-up so unique.