In the mid-1980s, people began to speak about German fashion designers. At this time, fashion shows with plenty of press hype and international flair took place at the Dusseldorf Fair. The old labels no longer exist; Wolfgang Joop now does Wunderkind, the Igedo fair is called CPD, and instead of traveling to the Munich Fashion Week, you go to the Mercedes-Benz Fashion Week in Berlin. But the scene s self-confidence grew. Full of verve, its aim was to advance awareness for the history of fashion made in Germany, which had begun around 1900 with the studios near Berlin s Hausvogteiplatz and reached a glamorous zenith with the post-war designers Heinz Oestergaard and Uli Richter. Today, the annual sales volume of the German textile and clothing industry is about 20 billion euros, with exports ranging near 40 percent. Labels like Hugo Boss have stores all over the world. How did this all come about? When was which fair first launched, what is the story behind Willy Bogner and the James Bond movies, who is the Indian woman Megha Mittel who saved Escada from bankruptcy, and how will it all continue in Berlin? This book is a reader about the background of German fashion, its developments, trends, and its prospects. Featured in the book: Bogner, Boss, Caren Pfleger, Daniela Bechtolf, Escada, Firma, Heinz Oestergaard, Iris von Arnim, Jil Sander, Joop!, Kaviar Gauche, Kilian Kerner, Kostas Murkudis, Manfred Schneider, Michalsky, Rena Lange, Schumacher, Strenesse, Uli Richter, and Wunderkind.
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