Ephemera has been collected for many years but only comparatively recently has it been widely accepted as material for futher study. This book is new in that it discusses ephemera as an aspect of design history, showing how function, process and period have affected the changing appearance of leaflets, tickets, posters, trade cards and other ephemera.
The printing histories of Britain and America are closely woven. Colonial printers and engravers imported British type and equipment and took instruction from the same manuals, a relationship that continued through the first half of the nineteenth century. It was in the years following the Civil War that American and British graphic design and typography began to establish their own identities as developments in colour printing brought an explosion of colour-rich chromolithographed ephemera. Ideas travelled in both directions across the Atlantic. American founders devised new typefaces and these were imported into Britain; yet the development of expertise in designing with these new typefaces depended on printers learning from one another, and the scheme of type specimen exchange that successfully achieved this was wholly devised and administered from Britain.
Richly illustrated with letterforms, engravings, drawings and the reproduction in colour of 200 items of ephemera, this is a book for collectors, students, design historians and all those with an interest in the visual arts.
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