Emanuel Josef Margold (1888-1962) is a distinguished designer from the first half of the 20th century who has hitherto been surprisingly overlooked. A pupil of and assistant to Josef Hoffmann at the K.K. Kunstgewerbeschule [Imperial and Royal School for the Applied Arts] in Vienna, he envisaged all areas of life, including architecture, as pervaded by art. His designs for the 'Wiener Werkstätte' in particular attracted a great deal of attention.
In 1911 he moved from Vienna to the celebrated Darmstadt artists' colony. His imaginative, colourful style of decoration also predestined Margold for design work in consumer goods: from 1912 he developed an early form of overarching 'corporate design' for the Bahlsen baked goods factory in Hannover, which included packaging, advertising, shop-window display and shop interiors. After the first world war he designed houses in Weimar Berlin in the style of the 'New Architecture' but from 1945 - following a move to Bratislava - he turned to Socialist industrial architecture.
This artist monograph presents his early work for Wiener Werkstätte and his later designs done in conjunction with the Mathildenhöhe in Darmstadt. However, all his pioneering work, ranging from modern product design to the 'New Architecture' in the Weimar Republic and, ultimately, to Socialist industrial architecture, is studied in this publication.
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