Careers in the fashion industry are challenging because of the continual change that is an essential feature of fashion. The growth in fashion-related occupations is rooted in a growing population that demands an increasing quantity and variety of clothing appropriate for different social situations. Understanding the societal expectations associated with dress is critical to a successful career in fashion. Also critical to a successful career in fashion are research techniques to capture the history of current and future trends in fashion. Dress and Society fulfills these requirements for students pursuing careers in the fashion industry. The authors present a sociological perspective on the way people dress and research perspective to help student develop an appreciation of the value of research skills in their academic and professional careers. What more exciting topic to study and research than dress and society!
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