This book examines the work of six novelists of the Generation X group of writers in Spain: Jose Angel Manas ("Historias del Kronen", 1994); Ray Loriga ("La pistola de mi hermano", 1995); Gabriela Bustelo ("Veo veo", 1996); Ismael Grasa ("De Madrid al cielo", 1994); Belen Gopegui ("Lo real", 2001 and "La conquista del aire", 1998); and Antonio Orejudo Utrilla ("Ventajas de viajar en tren", 2000 and "Fabulosas narraciones por historias", 1996).The book shows that there has been a generational shift in contemporary Spanish fiction due to the erosion of traditional modes of self-determination in the globalized, commodified, and media-saturated environment of 1990s Spain. Within this context, the book explores the impact of audiovisual and popular culture on contemporary Spanish fiction; the notion of 'the market dictatorship' as the new regime against which Generation X novelists write and how current publishing conventions and marketing strategies impact on creative expression in contemporary Spanish fiction. Dorothy Odartey-Wellington is an Associate Professor of Spanish at the University of Guelph.