MISIURA, S.

Libros de: MISIURA, S.

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  • HERITAGE MARKETING

    MISIURA, S.

    BUTTERWORTH-HEINEMANN (2005)

    valoración

    • ISBN: 978-0-7506-6318-2
    • EAN: 9780750663182
    • Páginas: 0
    • Fecha de edición: 2005

    pvp.62,13 €

    Agotado

    Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how ...