VISUAL COEXISTENCE "INFORMATIONDESIGN AND TYPOGRAPHY IN THE INTERCULTURAL FIELD"

BAUR, RUEDI

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ISBN:978-3-03778-613-0
EAN:9783037786130
Editorial: LARS MULLER
Fecha de la edición:2020
Colección:
Encuadernación:RUSTICA
Nº Pág.:312
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Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyze visual graphics from different cultures and identify their specific principles of depiction. The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.