The way we read, watch and listen has undergone a revolution in the past decade. Futuretainment is an indispensable guide to taking advantage of these massive changes An inspirational handbook for the digital future of broadcasting, gaming, branding, advertising and publishing Reveals how you find the best opportunities as soon as you realize that everything you thought you knew was wrong Clarifies how developments such as algorithms, mobile devices and social networks are already shaping every aspect of our lives Explains the transformations in consumer behaviour that are inspiring new technologies and changing media forever