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FASHION BRAND MERCHANDISING

FASHION BRAND MERCHANDISING

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  • ISBN:978-1-56367-561-4
  • EAN:9781563675614
  • Editorial: FAIRCHILD BOOKS
  • Fecha de la edición:
  • Número de la edición: 1
  • Colección:
  • Encuadernación:CARTONE
  • Nº Pág.:400
  • Idiomas:

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Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands. The book comprises four parts, each exploring an important facet of fashion brands and the fashion brand process. It covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands'marketer, merchandiser, retailer, designer, or student'this text includes information you will need to work meaningfully with fashion brands.

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