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MANDELBROTE, GILES

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ISBN:978-0-7123-5085-3
EAN:9780712350853
Editorial: THE BRITISH LIBRARY
Fecha de la edición:2009
Número de la edición: 1
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Encuadernación:CARTONE
Nº Pág.:256
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/ ARTE Y CIENCIAS SOCIALES / ARTES GRAFICAS

Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.This volume presents essays from the 2008 30th Annual Conference on Book Trade History and is the 29th title in the Publishing Pathways series.

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Otros libros de MANDELBROTE, GILES

MUSIC AND THE BOOK TRADE "FROM THE SIXTEENTH TO THE TWENTIETH CENTURY; PUBLISHING PATHWAYS"

LIBRARIES WITHIN THE LIBRARY "THE ORIGINS OF THE BRITISH LIBRARY'S PRINTED COLLECTIONS"

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TEXTES LITURGIQUES, ASCÉTIQUES, THÉOLOGIQUES, PHILOSOPHIQUES ET MORAUX. CD-ROM. Nº I

VERSO UNA STORIA ORGANICA DELLA PROSPETTIVA.

MEDIEVAL MANUSCRIPTS, THEIR MAKERS AND USERS "A SPECIAL ISSUE OF VIATOR IN HONOR OF RICHARD AND MARY ROUSE"