Koolhaas, Kollhoff and Moneo are some of the names that have graced the site boards of recent development projects in the city of The Hague. A situation in which the city finds itself reaping the rewards of many years of investing in its city centre. As the chief urbanist of the city, Maarten Schmitt was in charge of urban planning, architecture and public space design for eleven years, combining an international network of the architectural elite with an impassioned approach to city development. Here, Schmitt's working approach and his notable successes are examined, in a presentation that emphasises that at the end of the day, the essence of urban development is detached from all fashions in architecture and urban design. Regardless of the chosen form, the balance between programme, form and spatial structure remains central.