Menswear books often concentrate on images produced by advertising agencies, marketing departments and fashion magazines. This title, assembled from Tom Phillips' collection of over 50,000 photographic postcards, reveals the actual day-to-day wardrobes of real men in Britain in the first half of the 20th century.
In the 1900s, the proliferation of photographic studios and the mass production of the Box Brownie meant that, for the first time, 'ordinary' people could afford to have their portraits taken, and to have them replicated as a photo postcard for only a penny a card.
An amazing collection of 200 photo postcards from around 1900 to 1945, Menswear presents photographs of men in all manner of outfits, whether formal, practical or casual. The images chart the changes in men's fashion over the years, and display how a man's outfit reflects both his character and his personality. There are also a rich variety of accessories on display including ties, gloves, pocket squares, walking sticks, canes, boutonnières and spats.
With a foreword by menswear writer Eric Musgrave, author of Sharp Suits and former editorial director of fashion trade weekly magazine Drapers, this book will be of interest to anyone interested in menswear, fashion, and vintage men's style.