"Günter Kupetz is one of the greats of his profession" (Volker Fischer)
The career of Günter Kupetz (b. 1925) reflects the boom time of German design in the 1950s and 1960s more fully than that of almost any other designer of his time.
Kupetz has designed well over 1000 products, including metalware, glass, jewelry, packaging, furniture, capital equipment, and machines. Some of his designs, such as the mineral water bottle for the Deutsche Brunnengesellschaft, have become million-sellers and are still in use today. His creations for WMR and AEG were true design innovations in their field. Many of his designs are still up-to-date today thanks to their outstanding formal characteristics.
The book presents Kupetz's work in context for the first time and shows how he has understood the design of anonymous, mass-produced items as a social task that demands to be fulfilled with the maximum possible quality.