The Quarter at the 'European Embankment' was an invited competition for the development of one of the most important development areas in central St. Petersburg, with the result being decided in March 2009. The 9.9 Hectare land, centrally located in the Naberezhnaya Ewropy' - Europaufer' industrial wasteland, lies on the small arm of the Neva River. Opposite the hermitage, stock exchange and directly downstream from the Peter-and-Paul fortress, the historical centre of the former Zarenstadt, the planned development is situated in a very prominent neighbourhood amongst almost all of the city's landmarks. The renewal of the European-oriented city development and the adoption of typically local characteristics in the brief, ensured acceptance by the St Petersburg residents who recently demonstrated their concern for the city's history by protesting plans for a high-rise in the world heritage area. Contributors included David Chipperfield Architects, London/Berlin, Mario Botta, Lugano, Rafael Moneo, Madrid, Studio 44, St. Petersburg as well as the competition winners, the planning co-operative Evgenij Gerasimov, St. Petersburg and Sergei Tchoban, Berlin. With the publication of the competition results, St. Petersburg's mayor, Valentina Matwijenko, announced the re-planning of area would finally complete the string of facades along the river´s bank. Construction is planned in several phases up until completion in 2016.