The exhibition looks at the changes taking place in the world of design where design is acting as an interface in ever-more diverse applications such as art, technology, management, fashion and scientific research. It describes the new, ever-more important scenarios from the point of view of products and services (interaction design, service design, brand design and retail design).
These and other considerations lie at the basis of the exhibition, whose main theme is design thinking, as well as its possible applications, a process for practical and creative problemsolving. The exhibition presents a series of representative experiences of a new scenario, some interesting dimensions and problems associated with alternative research in Italy.