In this era of 'experience economy' and the leisure industry, cities face increasing pressure to distinguish themselves. Ever since Frank Gehry put the city of Bilbao into the international spotlight with his design for the Guggenheim Museum, architecture has played a more and more important role within this competition between cities. City branding, the planned image or brand of a city, now forms a challenge for architects and urban planners. How do you position a city in a culture dominated by globalization? What are the priorities for inhabitants, companies and investors?
Group Portraits of Young Architects 2002 brought together four occasional groups of architects, which each developed a project for two cities in the Netherlands based on city branding. Michael Speaks, Bercy Florian and Hans Mommaas contribute with a critical analysis on the theme, Koen Van Synghel puts the projects in perspective. This publication takes a critical, in-depth look at city branding, but moreover, shows a group portrait of the youngest generation of architects in the Netherlands
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