Thirty architects that practice in East Asia have participated in this publication by writing a short essay that reflects their choice of a 'keyword' which best explains their principles of architectural practice. Each of these texts has been reproduced here, accompanied by various images of each architect's works, in order to create a platform for future regional exchange and communicate architectural thought to a wider public. Architects include: Kengo Kuma, Sou Fujimoto, Yo2 Architects, Seung H-sang, Hun Kim, Moongyu Choi/ Ga. A Architect and Klein Dytham Architecture.