In this insightful, irreverent, and beautiful exposition of the design process, one of the world's most prolific practitioners proposes an absolutely clear distinction
between Design and Art. Lockard asserts that the design profession itself accepts
and often promotes a misleading definition of design, and here challenges professionals, their clients, and students of design to examine the fundamental nature of the discipline.
Conversational yet uncompromising in its message' illustrated throughout by hundreds of actual design drawings from real-world projects of all types
demonstrating Lockard's highly effective and versatile process'the book's overarching principles will find application in all fields of design.
The Nature of Design also offers compelling insight into today's biggest challenges for the field of design: the co-opting of the process by bureaucratic and industry
forces, the disconnection of academia from practice, and the very real difficulties facing designers that encourage brain drain to related fields. publiarq.com
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