To date, Eloueini's most significant commissions have been for the fashion industry, a pairing that seems not just natural, but perhaps even pre-ordained. In Paris, for example, the young architect created an ice-white minimalist gallery against which Issey Miyake's clothes provide a bright, playful wash of colour. This monograph explores 28 projects and ideas, including exhibition designs, public buildings, houses, furniture and competition entries, produced over ten years of practice and that lean heavily on the use of digital technology. Illustrated throughout with models, experiments and investigations, photographs, plans and models.