On fairs the firms compete with their(her) states around the attention of the public. Besides, should combine corporate identity and corporate design ideally. A miniissue of the enterprise on limited space(area) and with limited budget - this represents a challenge to the designers of this temporary architecture. If it is a matter, nevertheless of melting the architectural elements with the communicative ones and of creating a spectacular scene thereby not only, but also a frame in which the measuring team can present itself so that with the guest a lasting impression appears.Besides, not only architectural Eye all-in wrestlers play much more often a roll(role), but means is also used which address to all senses. The title presents selected projects of the last measuring years all around the globe.